25% Off Wine Deals at UK Supermarkets in April 2026

If you’ve been eyeing those supermarket wine aisles lately, good timing might be all that separates you from a solid deal. Starting 27 April 2026, major UK retailers including Tesco, Asda, and Morrisons are running their buy-6-save-25% promotions simultaneously — a window that’s become rarer as wine sales face mounting pressure. The maths on six bottles works out to roughly 1.5 bottles free, but only if you know the rules, the exclusions, and when to stack your loyalty card discounts on top.

Supermarkets Participating: Tesco, Asda, Morrisons, Sainsbury’s, Waitrose · Common Offer Type: Buy 6, Save 25% · Next Major Period: April 2026 · Max Bottles at Sainsbury’s: 36

Five UK supermarkets run buy-6-save-25% wine deals, though the dates, terms, and regional availability differ enough that knowing the specifics can mean the difference between a decent saving and a genuinely impressive one.

Which supermarkets are doing 25% off wine?

Five major UK chains participate in some form of buy-6-save-25% wine promotion: Tesco, Sainsbury’s, Asda, Morrisons, and Waitrose. The deals don’t all run simultaneously — Tesco and Asda typically launch first, with Sainsbury’s joining a couple of days later and Morrisons often running its own parallel promotion. Waitrose has participated historically, though its most recent 25% off six bottles promotion had ended as of the latest check.

Tesco Offers

Tesco’s Clubcard Price promotion runs from 27 April to 4 May 2026, requiring an active Clubcard to unlock the discount. The offer applies to bottles priced at £6 or above in England and Northern Ireland, rising to £7 in Wales. Notably absent from the deal: bottles under 200ml, Wine Route selections, boxed wine, and fortified wine. The chain also excludes Express stores, Whoosh delivery, and all of Scotland from this particular promotion. Customers can shop online with a minimum £50 basket to sidestep the £5 delivery charge.

Sainsbury’s Deals

Sainsbury’s 25% off six bottles starts 29 April and runs through 3 May 2026, two days after Tesco and Asda kick off. Unlike its competitors, Sainsbury’s applies the discount through its Nectar Prices system and explicitly excludes Scotland from the offer. The chain caps purchases at 36 bottles per customer, and the deal stacks with Nectar Prices discounts already applied to select wines. Minimum bottle thresholds apply: £6 in England and £7 in Wales, excluding house wines, fortified, boxed, and anything under 200ml.

Asda and Morrisons

Asda’s promotion runs concurrently with Tesco from 27 April to 4 May 2026, with eligible wines ranging from £5.50 to £47 — the broader price range translates to a potential maximum saving of £70.50 on a case of six premium bottles. Morrisons rounds out the major participants, running its own 25% off six bottles until at least 4 May 2026. Neither chain currently requires a loyalty card to access the basic 25% discount, making the deals more accessible for casual shoppers.

Waitrose Participation

Waitrose had previously run 25% off six bottles on wines priced over £6, though that specific promotion had ended as of recent checks. The retailer tends to participate in these waves occasionally rather than on every cycle. For readers near a Waitrose, the best approach is to check the in-store or online offer page before planning a bulk purchase.

Does Tesco have 25% off wine?

Yes — Tesco is running a buy-6-save-25% wine promotion from 27 April to 4 May 2026, confirmed on the retailer’s official Clubcard Prices page. The deal requires an active Clubcard, applies to bottles at £6 or above (England/NI) or £7 (Wales), and caps out at 36 bottles per customer. Exclusions cover Express stores, Whoosh, Scotland, and wine categories including boxed, fortified, under-200ml bottles, and Wine Route selections.

Current Tesco Status

As of the confirmed launch date of 27 April 2026, Tesco’s deal is live both in-store and online. The previous Tesco wine deal ran from 24 March to 6 April 2026, meaning the chain is alternating between roughly two-week promotional windows. Online shoppers should note the £50 minimum basket to avoid a £5 delivery charge — a threshold that’s easy to hit when buying six bottles of wine.

Over 60s Discounts

Tesco does not publicly advertise a specific over-60s wine discount separate from its general Clubcard Prices programme. The Clubcard remains the primary loyalty mechanism for accessing discounted wine, and there is no confirmed additional senior discount tier for this specific promotion. Readers aged 60 and over should ensure they have a Clubcard registered and active to maximise their savings.

Terms and Conditions

The Tesco deal explicitly excludes Express convenience stores, Whoosh rapid delivery, and all Scottish locations. Minimum bottle price thresholds of £6 (England/NI) and £7 (Wales) apply. Online availability is confirmed, though the £50 basket minimum applies for free delivery. Purchases are capped at 36 bottles per customer — the same limit applied at Sainsbury’s.

Is Sainsbury’s still doing 25% off 6 bottles of wine?

Sainsbury’s is running its buy-6-save-25% promotion from 29 April to 3 May 2026, confirmed on the retailer’s live offer page. Unlike Tesco, the Sainsbury’s deal uses the Nectar Prices system rather than a Clubcard equivalent, making it accessible to anyone with a Nectar card — though Scotland remains excluded from the offer. The cap is 36 bottles per customer.

Sainsbury’s Buy 6 Save 25%

The Sainsbury’s deal covers bottles priced at £6 or above in England and £7 in Wales. Select wines also carry Nectar Prices discounts that can stack with the 25% off promotion. The official Sainsbury’s help page confirms the retailer “occasionally holds buy 6 save 25%” offers, making this April 2026 window a confirmed instance rather than an assumed pattern. The chain’s live offer page currently displays the buy-6-save-25% selection alongside Nectar pricing for eligible products.

Terms and Conditions

Sainsbury’s excludes house wines, fortified wine, boxed wine, and bottles under 200ml from the promotion — mirroring Tesco’s exclusions closely. Scotland-based shoppers are entirely excluded from the deal, a significant geographical limitation for readers north of the border. The 36-bottle maximum applies per customer, enforced at the checkout level.

Scotland Exclusion

Sainsbury’s explicitly excludes Scotland from its buy-6-save-25% wine promotion. This mirrors Tesco’s policy, meaning Scottish readers face a double disadvantage — neither major loyalty-card programme offers this particular wine deal north of the border. Morrisons and Asda may offer more accessible alternatives for Scottish shoppers, though confirmed dates for Morrisons’ Scottish availability are not publicly listed.

What is the best time to buy discounted wine?

The optimal window for buying discounted wine at UK supermarkets is the weeks surrounding major holidays and seasonal transitions — Easter, Christmas, and the spring shift into outdoor drinking season all trigger competitive buy-6-save-25% promotions. April 2026 is shaping up as one of the stronger windows, with Tesco, Asda, Morrisons, and Sainsbury’s running concurrent deals from late April into early May.

Seasonal Patterns

Supermarket wine promotions follow predictable seasonal rhythms. January-February tends to focus on red wine and warming reds as winter peaks. Spring brings sparkling wines and rosés as outdoor drinking picks up. Autumn leads into Christmas ordering season, with October and November typically offering strong deals as supermarkets pre-stock for the festive period. The April window aligns with the transition to spring and summer drinking, making it a practical time to stock up on whites and rosés alongside reds.

April 2026 Deals

The confirmed April 2026 deals span from 27 April (Tesco, Asda, Morrisons) through 3-4 May (Sainsbury’s and most others). Tesco’s previous deal ran from 24 March to 6 April 2026, meaning roughly three weeks between waves. Earlier Tesco promotions include a 25% off 3 bottles variant from 7-20 April 2026, demonstrating how the retailer alternates between different promotional formats. The current window is among the more coordinated, with four major chains running overlapping deals.

Frequency of Offers

Based on Tesco’s historical pattern, buy-6-save-25% promotions run approximately every three to six weeks at each retailer, with different chains on slightly offset cycles. The result is that there is typically a available deal somewhere almost year-round — though the exact dates vary. Analysts note that promotions rotate every few weeks among supermarkets, meaning consistent deal-chasers can often find a 25% off six bottles option available if they check the major chains on a regular rotation. The deals tend to cluster around the same calendar windows, making spring and autumn the most reliable periods for these offers.

How often do wine discounts happen?

Buy-6-save-25% wine promotions at major UK supermarkets occur roughly every three to six weeks per retailer, though the cycles don’t always align between chains. Tesco, for example, ran a deal from 24 March to 6 April 2026, then a 25% off 3 bottles variant from 7-20 April, before the next full buy-6-save-25% launched on 27 April. This pattern suggests Tesco cycles through roughly two-week promotional windows with brief gaps in between.

Offer Cycles

Each supermarket follows its own rhythm, creating a near-continuous availability of some form of wine discount across the sector. The major clustering periods — pre-Christmas, post-Easter, and late summer — tend to see more aggressive discounting and longer promotional windows. Off-peak periods may see shorter cycles or smaller promotional formats like buy-3-save-25% rather than the full buy-6 variant. Industry observers note that when one major chain launches a buy-6-save-25% promotion, competitors typically follow within days, creating those brief windows of simultaneous deals that make April 2026 particularly noteworthy.

Weekly Checks

For readers looking to catch the next deal, checking the major supermarket wine offer pages weekly during active periods is the most reliable strategy. Tesco’s Clubcard Prices page, Sainsbury’s offer hub, and deal-tracking sites like Be Clever With Your Cash aggregate current promotions across all chains. Subscribing to loyalty card alerts or deal newsletter services can also surface new promotions before they appear in-store.

Market Trends

Wider wine market pressures are beginning to influence promotional intensity. U.S. wine exports reportedly dropped by $428 million in 2025, a signal of broader market headwinds that could eventually affect pricing and promotional strategies at UK supermarkets. Whether this translates to more aggressive discounting or fewer deals in future cycles remains to be seen, but the current April 2026 window appears to be holding strong across multiple chains simultaneously.

The comparison table above shows the overlap in promotional windows is unusually tight this cycle — making late April 2026 a prime window for deal-stacking across multiple retailers.

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Tesco, Sainsbury’s and Morrisons drive April’s 25% wine discounts, while Aldi Wine of the Week spotlights Aldi’s rotating value picks with reviews.

Frequently asked questions

The coordinated April 2026 window is worth taking seriously — four major chains running overlapping buy-6-save-25% deals simultaneously is rarer than it sounds, and the loyalty-card stacking maths at Tesco and Sainsbury’s can deliver genuinely impressive savings on the right bottles. The trade-off is clear: Scotland is excluded from the two biggest loyalty schemes, Express stores and Whoosh delivery don’t qualify at Tesco, and the window closes by 4 May at most chains. For anyone in England or Wales with a Clubcard or Nectar card, the move is straightforward — pick your six, stack where you can, and don’t miss the Tuesday 27 April start.